Taking the Leap: How Faith, Determination, and a Bold Risk Transformed My Life.
In the early fall of 2022, I found myself standing at a crossroads in life. My personal life was yearning for a path to freedom and fulfillment, I knew I needed to take a leap of faith—one that would completely redefine my future. That leap came in the form of BONDED, a business established in 2019 and beloved for its custom-fitted, claspless jewelry experiences.
I first encountered the founders of BONDED during a time when my life was filled with uncertainty. With a background in jewelry, marketing, and event planning, I immediately recognized the potential of BONDED as not just a business, but as a transformative event activation experience. The idea of bringing people together through personalized, permanent jewelry resonated deeply with me.
Despite the challenges I was facing personally, I chose to invest my last savings into purchasing my territories for BONDED. It was a choice between securing the “best” divorce attorney or betting on myself. I chose the latter, knowing that my faith in this venture—and in myself—was stronger than any fear I had about failing.
The journey was far from easy. For the first 60 days, I worked tirelessly, pouring my heart and soul into building my business. By the end of those two months, I had recouped my investment. That milestone not only validated my decision but also gave me the financial means and courage to leave my toxic marriage behind.
Every other week, I traveled from Las Vegas to California to grow my brand, determined to make BONDED a success. By the end of my first year, I had hired my first employee. Now, two years later, I am proud to say that my BONDED territories has grown to operate in eight cities with two studios and a dedicated team of eight incredible employees.
This journey has been nothing short of miraculous, and I owe my success to unwavering faith, relentless determination, and the support of my clients and employees. Every day, I am grateful for the opportunity to bring joy and connection to others through BONDED.
Looking back, I realize that taking that risk in 2022 wasn’t just about starting a business; it was about reclaiming my life, rediscovering my purpose, and showing myself—and others—that with faith and courage, anything is possible.
To those who are hesitating on the edge of their own leap of faith: trust yourself, believe in your vision, and take the chance. You never know how far it can take you.
About Me and BONDED: A Journey of Faith, Creativity, and Connection
I’m an entrepreneur, creative thinker, and someone who believes deeply in the power of connection and self-expression. My journey into the jewelry industry has been a blend of professional experience, personal passion, and an unshakable faith in taking risks to follow my purpose.
I started my career with a background in jewelry, marketing, and event planning. For years, I thrived on bringing people together to celebrate milestones and create meaningful experiences. But in 2022, during a particularly challenging time in my life, I felt a pull to do something more—to create a business that not only reflected my passions but also provided a source of empowerment and joy for others. That’s when I discovered BONDED, the original permanent jewelry brand in Utah established in 2019.
What BONDED Offers
At BONDED, we create custom-fitted, high-quality permanent jewelry that is as unique as the person wearing it. Our pieces include sterling silver, 14K gold-filled, 14K solid gold, and platinum options. We specialize in creating meaningful keepsakes that represent love, friendship, milestones, or personal intentions.
Our services are not just about jewelry; they’re about connection and community. Whether it’s through individual appointments, hosting private parties, or activating events for corporate clients, BONDED provides a fully customized and interactive experience. We’re proud to be a space where people can celebrate, bond, and create lasting memories.
What Sets Us Apart
I believe what sets BONDED apart is our personalized approach and the meaningful intention behind every piece we create. Permanent jewelry isn’t just an accessory—it’s a statement, a commitment, and a story. Our clients leave with more than a bracelet or necklace; they leave with a reminder of something or someone important to them.
From the quality of our materials to the heart we put into every interaction, BONDED is built on authenticity and connection. Additionally, my background in event planning allows us to create truly special moments for our clients, whether it’s a corporate activation or an intimate gathering in our studio.
The Problems We Solve
In a world of fast fashion and fleeting trends, BONDED offers something timeless. We help our clients celebrate the meaningful relationships and moments in their lives. Whether it’s marking a special occasion, uniting a group, or setting an intention for the future, our jewelry becomes a physical reminder of what matters most.
What I’m Most Proud Of
What fills me with the most pride is the trust and support of my clients. In just two years, my part in BONDED has grown to eight cities, with two studios and a team of eight passionate employees. Every piece of jewelry we create and every event we host reminds me of the power of community and the importance of taking risks to follow your dreams.
On a personal level, I’m incredibly proud of how far I’ve come since taking that leap of faith in 2022. From rebuilding my life to building a brand that brings people joy, it’s been an incredible journey.
What I Want You to Know
BONDED isn’t just a business—it’s a celebration of connection, creativity, and courage. Whether you’re looking for a unique jewelry experience, a way to bring people together, or a symbol of something meaningful in your life, we’re here to create something unforgettable for you.
If you’ve ever thought about taking a risk to pursue your dreams, I encourage you to do it. You never know how far your faith and determination can take you. For me, it led to BONDED—and for that, I am forever grateful.
How I Built My Audience on Social Media: Faith, Consistency, and Connection
When I started my part in BONDED in 2022, I knew that social media would be a cornerstone of my business. It’s where people discover new ideas, connect with brands, and share their experiences, and I wanted BONDED to be part of those moments. But growing an audience from scratch while running a business was no small feat. It required a clear vision, consistent effort, and a genuine desire to connect with people.
The Beginning
My social media journey started with a simple goal: to share the story of BONDED and the joy it brings to people’s lives. I didn’t have a huge marketing budget, so I focused on authenticity. I posted about the process of custom-fitting jewelry, the meaning behind permanent pieces, and the memorable moments shared with clients at events or in the studio.
At first, it was just me—taking photos, writing captions, responding to every comment, and sharing every story. I wasn’t aiming for perfection; I was aiming for connection. That’s what resonated with people.
Engaging My Audience
One of the most important lessons I learned early on was that social media isn’t a one-way street. It’s about building a community. I made it a priority to:
– Respond to every comment and message: Whether someone had a question about our jewelry or shared a personal story, I made sure they felt heard and appreciated.
– Show behind-the-scenes content: People love seeing the process—how the jewelry is made, how events come together, and the people behind the brand. It makes them feel like they’re part of the journey.
– Celebrate our clients: I showcased real people wearing their BONDED pieces, sharing their stories, and marking their milestones. This not only built trust but also created a sense of belonging.
Consistency and Authenticity
Consistency was key to building an audience. I posted regularly, shared stories daily, and stayed true to the BONDED brand. My content was always about more than selling jewelry—it was about celebrating connections, creating memories, and building a community.
Leveraging Events and Collaborations
Events were another powerful tool for growing our social media presence. Every party, pop-up, or corporate activation became an opportunity to create shareable moments. Clients would tag BONDED in their photos, and their friends and followers would discover us organically.
Collaborations also played a huge role. Partnering with local businesses, influencers, and event hosts helped us reach new audiences while staying rooted in our community.
Advice for Those Starting Out
1. Be Authentic: People can tell when something is genuine versus when it’s just marketing. Share your story, your passion, and your “why.”
2. Engage with Your Audience: Respond to comments, answer questions, and thank your followers for their support. Building relationships is key.
3. Post Consistently: It doesn’t have to be every day, but regular posting helps keep your brand top of mind.
4. Use Quality Visuals: Invest time in taking good photos and videos, especially if your business is visual like jewelry.
5. Leverage UGC (User-Generated Content): Encourage your clients to share their experiences and tag your brand. Their authentic testimonials can be more powerful than anything you create.
6. Experiment and Learn: Social media trends change fast. Don’t be afraid to try new things, track what works, and adjust as needed.
Looking Ahead
Social media has been an incredible platform for growing my part of BONDED, but it’s more than just a business tool for me—it’s a way to connect with people, share joy, and celebrate the moments that matter most. If you’re just starting, remember this: authenticity and connection will always win. Focus on the relationships you build, and the numbers will follow.
A Leap of Faith: The Story That Defines My Resilience
In the fall of 2022, I made a decision that would change my life forever. I was in the middle of the road, juggling personal struggles while yearning for freedom and purpose. When I discovered BONDED, the original permanent jewelry brand in Utah, I saw more than a business opportunity—I saw a lifeline.
With nothing but faith and determination, I took my last savings and invested in my territories for BONDED. It wasn’t just a financial risk; it was an emotional and personal one. That money could have gone toward hiring a high-powered divorce attorney, but instead, I bet on myself. I knew this was my chance to rebuild my life and create something meaningful, even though I had no guarantee of success.
The First 60 Days
The first two months were some of the hardest of my life. I had no team, no roadmap, and no safety net. I worked tirelessly to launch my portion of BONDED, hosting events, meeting clients, and sharing my passion for jewelry and connection. Every seven days, I traveled from Las Vegas to California, building my brand one event at a time.
There were moments of exhaustion, fueled by determination. I leaned into my faith and trusted that my hard work would pay off. And it did. By the 60th day of business, I had earned back every penny of my initial investment. That milestone gave me the confidence—and the financial freedom—to leave my toxic marriage for good.
Turning Pain into Purpose
What kept me going during those difficult days was the belief that BONDED wasn’t just a business; it was a way to bring people together. I poured my heart into every interaction, every piece of jewelry, and every event, knowing that I was creating something special not just for my clients, but for myself.
Two years later, my BONDED territories has grown into a thriving brand, operating in eight cities with two studios and a team of eight incredible employees. Looking back, I see that resilience isn’t just about surviving tough times—it’s about turning them into opportunities for growth and transformation.
Lessons in Resilience
This journey taught me that resilience is rooted in faith, hard work, and a willingness to take risks, even when the odds are stacked against you. It’s about showing up every day, even when you’re scared or tired, and believing in your vision.
For anyone facing their own challenges, my story is proof that no matter how difficult things seem, there’s always a way forward. Sometimes, the greatest risks lead to the most meaningful rewards.